Toyota has thought better of its 2021 decision to stop production for its ubiquitous Land Cruiser and is bringing the consumer favorite back to America later this year.
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Toyota is expected to make a formal announcement on August 1, but the company has confirmed the off-road vehicle will resume Land Cruiser sales after a two-year hiatus.
“A Legend Returns: 2024 Toyota Land Cruiser is Coming August 1,” Toyota announced in a banner headline on its website.
“Something great is on the horizon. The all-new Toyota Land Cruiser will make its world debut on August 1st at 9:20 p.m. EDT,” the news release added.
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The Land Cruiser has long been favored by U.S. drivers for its toughness and durability.
A recent iSeeCars study of auto brand durability placed the Land Cruiser second on its “toughest” vehicle rankings, citing its potential lifespan of 280,235 miles and noting it had a 48% chance of lasting 250,000-plus miles on the open road.
The Land Cruiser is also considered a prize possession in Japan, where used-vehicle platforms have been selling the four-wheel drive brand for around $15 million yen (about $132,000) although the manufacturer’s suggested retail price is between five and eight million yen. In the U.S., 1980s-era Land Cruisers are still in demand, selling for up to $40,000, Bloomberg reported.
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