Norwegian Cruise Line pushes singles and solo cruises

Norwegian Cruise Line has targetted both solo and single cruisers.

A solo cruiser is someone cruising by themselves who has a partner who happens to not be with them. This group wants to meet other people, but they’re not generally looking to make a romantic connection. 

A single cruiser is someone who’s not in a relationship. They might be sailing alone or could be sailing with friends or family. Norwegian Cruise Line decided to go after both groups with a fleetwide renovation that added over 1,000 single-person rooms across its ships.

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This includes three kinds of new solo stateroom categories: Solo Inside, Solo Oceanview, and Solo Balcony. Pricing has been set by demand, but solo travelers can expect to pay less than a traditional double occupancy room.

Traditional cruise cabins are priced based on double occupancy. In general, that means someone sailing alone will pay twice the rate (but only taxes and fees for one). 

“Guests who stay in the new solo stateroom categories will also have access to the key card entry only Studio Lounge, available on select ships, which features a dedicated space to relax, a bar equipped with beer and wine, and a variety of snacks served daily,” the cruise line shared on its website. “In addition to their own lounge, solo cruisers can enjoy activities scheduled for single travelers to mix and mingle.”

Norwegian recently shared a Tweet to promote its singles cruise:

“Imagine having no pressure to do anything except what you want to do. You’ll quickly find that solo cruises can be just as fun as traveling with others,” it posted on X, the former Twitter.

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Norwegian has courted solo cruisers.

Image source: Richard Tribou/Orlando Sentinel/Tribune News Service via Getty Images

Norwegian shares its best solo cruises

While many people sail solo, Norwegian’s Tweet specifically targeted single cruisers. It led to a blog post sharing some of the cruise line’s best offerings for single and solo cruisers:

Bahamas Cruises from Miami: Even if you don’t think you enjoy time by yourself, experiencing a Bahamas cruise on your own (or with whomever you happen to meet) is nothing but luxurious. Greek Island Cruises: One thing to love about a cruise to Greece to Greece is that the locals make you feel like family wherever you go. Whether you’re stuffing your face with dolmades and fresh hummus or observing a gorgeous sunset over the crystal blue waters, you’ll feel like you’re living life to the fullest.Mediterranean Cruises: If you want to be even more adventurous, this 9-day cruise to the Greek Isles: Santorini, Mykonos & Croatia gives you the Greek island warmth in addition to the best of the Mediterranean. If you’ve always dreamed of having a classic European vacation, this cruise is your jam. Knock Spain, France, Italy, Croatia, and Greece off your bucket list, and get ready for some epic dining and culture.

South America Cruises: Flip your world upside down (almost literally) as you witness the southern tip of South America and all of the wonders that it has to offer to solo cruisers like you.

Solo cruisers, however, can now book single-person rooms across the entire Norwegian Cruise Line fleet.

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“With the capacity of solo stateroom categories expanding from nine ships to the full 19-ship fleet, single cruisers have more opportunities to visit bucket-list worthy destinations such as Asia, Africa, Australia, and New Zealand on vessels which historically have not had this unique offering,” the cruise line shared.

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